This project was substantial in scope and was divided into two primary tracks: Self-Service B2C/B2B and Commerce B2C/B2B. I was involved in the project for a duration of 1.5 years, initially focusing on the Self-Service track for Telia. After six months, I assumed the role of Lead Designer, overseeing all tracks.

Together with a team of UX designers, I contributed to the development of highly complex systems, transforming them into user-friendly designs. We designed a comprehensive self-service platform encompassing administration, subscriptions, invoices, home office features, e-SIM functionality, and more, for both Telia and Call Me. Additionally, we advanced the ongoing work related to the commerce platform.

In collaboration with a UI designer from Telia, we developed an extensive design system grounded in atomic design principles, ensuring its adaptability across multiple brands.

I also maintained regular communication with developers to ensure that the designs met accessibility standards and to gain a thorough understanding of their capabilities and technical constraints.