danbolig
Case description
At the end of 2022, I assumed the role of Lead Designer for this client, tasked with overseeing the continuation of ongoing and future projects. At Merkle, we had previously developed a new website for Danbolig, and my responsibility was to further advance this initiative, serving as the primary design lead for new projects and the continued development of the website and brand identity.
One of the new projects I was tasked with was the BoligSkøn tool that needed a complete redesign. Through a short exploration phase we came up with a new illustration style and a completely new way of using BoligSkøn, one that was more playful and engaging for the user.